What's up, I'm Bones.
360° MULTICULTURAL CREATIVE DIRECTOR, WRITER,
MUSIC CURATOR, AI ENTHUSIAST, AND MORE...


NATIONAL BRAND COMMERCIALS

'CONNECTED FAMILY' SOCIAL MEDIA CAMPAIGN
Strategically turning a 45 minute interview I had with KevOnStage and his wife Melissa into hard-hitting snackable content across TikTok, Instagram and other social media platforms. It emphasizes the importance of connectivity within a family as well as in technology and how it’s organically intergated within our lives. And this campaign, though universal, is filled with cultural nuance, joy and organic humor.
A fun project from start to finish. Visit boneswroteit.com for full campaign.
GAMING WITH THE KIDS

ALL THE SCREENS

THE CREATORS

SHOW ME THE DOG

SAVING MARRIAGES



RADIO/STREAMING AUDIO
AI CREATIVE
ENERGY DRINK SPEC AD
I created a simple test ad from a makeshift soft drink I generated and customized. I added the hummingbird, sound design and on-screen text afterwards. I made a version for both standard 16:9 screens and the 9:16 version for social media platforms.

BOTTEGA VENETA SPEC AD
An edgy, high-fashion approach for a luxury brand, using their own product and tagline.
I used multiple AI tools to try to get the product to appear consistently across the spot.
Some major wins, and some flops, but overall a bop. This is why we still need creative teams.
HIGH-END JEWELRY SPEC AD
A sleek and sophisticated approach for luxury brands. I am very into vocal cadence, sound design, and words landing on the right note.
CHECK, PLEASE!
I love exploring and creating with AI. This little short is my first complete project with a script and two characters. I plan to expand this series, but this was more so a test. 'm very happy with how it turned out. More to come soon.
I'M SO ANIMATED
I always wanted to see a cartoon version of myself. So I made it happen. This pic of me looking fly at the end of a shoot day was the perfect starting point.

NEW TRADITIONS
A spirited Afro–Latina decides to merge both of her cultures to create magic at her quince.
I created this Ai mock-up for Spectrum to really help bring my concept to life and show the richness and vibe I envisioned for the spot, as well as show how the character organically utilizes their internet and mobile services to make everything happen seamlessly.
"THE ONE" 360° campaign CASE STUDY VIDEO
This was truly a campaign and experience of a lifetime. I'm still pinching myself! CLICK HERE FOR FULL MUSIC VIDEO AD


DIGITAL E-COMMERCE & SOCIAL

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EDITORIAL, PRINT & PACKAGING












